This market niche presents a more than interesting annual growth rate, so the explosion in the appearance of new brands around this drink is not by chance. However, along with this boom, an unavoidable problem appears: how to publicize the product in the midst of so much competition? Traditional promotion is still valid for these sectors, but it is no longer enough . The offer is so great that reaching the target audience is no longer so easy. In this context, it is logical to find that more and more breweries are turning to the choice of a digital marketing agency to delegate this aspect, since they correctly deduce that taking the so-called digital leap is essential to break the ice.
Aspects of mkt digital marketing to take into account for a brewery strategies in the digital field have some variations and all of them could be applied executive email list to your project, although this is not recommended . Why? Because you diversify the energy so much in different channels that, ultimately, the impact is lost and the surprise factor is wasted . Also, not all strategies are the best for your project and it is also a risk, since it could generate the opposite effect to the one you are looking for. So what is done? First , a deep and exhaustive analysis of the niche must be made , including all the necessary details, going from the most general and basic to the most specific.
Namely: general beer production method production method of the beer sold on the premises historical and current situation of beer consumption in the country map of beer consumption in argentina analysis of beer consumers segmented by sex, age, education and purchasing power national brands present in the market with their respective differentials imported brands present in the market with their respective differentials differentials of beers sold locally brands that breweries work with that are direct competitors analysis of the times of the day with the highest consumption with all this we will already have a fairly descriptive panorama to analyze the following steps, which make the identity of our brand, leaving aside the generalization: brand work : choice of name, slogan and logo redesign responding to what we want to convey to our public , the identity itself.
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