We also spoke to various marketing professionals (including Moz, SOCi, Thalia) who shared their experiences and tips. In summary, you will find insights into best practices that will help you make informed decisions and align your marketing strategy for success. Trends in digital marketing for Digital marketing has developed rapidly in recent years. Web. with machine learning, metaverse and co. is just one example of the enormous leaps. And so far there is no end in sight to the development. But what changes can you expect this year? We surveyed digital marketers and quickly uncovered a consensus about the hybrid customer experience.Customers want to switch seamlessly between online and offline channels.
In addition , local digital marketing strategies with which companies strengthen their physical locations are coming into focus. In our blog article we reveal the online marketing whatsapp mobile number list trends for. Trend # Augmented Reality, Virtual Reality and Artificial Intelligence indicate the direction in digital marketing in Florian Hübner, founder and managing director at Uberall More and more brands are using augmented reality for their apps, digital channels and online campaigns. Customers are only too happy to try out these features and experience an extended customer journey. This can be done, for example, with the virtual fitting of glasses or the translation of menus via Google Lens.
Anyone who finds the most creative and intuitive application of new technologies in the coming year will set new standards and secure a long-term competitive advantage. AR also sets standards for the hybrid customer experience. For example, Douglas has developed an AI-supported tool that analyzes the skin type of customers and suggests suitable products. Personalized customer experiences like these will become more common in the coming year, changing the standards of digital marketing.